# Apple's New Boss Has 8 Days To Prove It

*Business · 2 September 2026 · RECORDx NEWS*

Watch: https://www.youtube.com/watch?v=qjA2qXAB7kE
Page: https://news.recordx.co/story/apples-new-boss-has-8-days-to-prove-it/

For the first time in 15 years, someone other than Tim Cook is running Apple. John Ternus took over September 1, and his first keynote is September 9, with a foldable iPhone rumored.
Cook stays on as executive chairman. The same day the handover took effect, Bloomberg reported Phil Schiller, the last of the Steve Jobs era, is stepping back from running the App Store and Apple's events; he remains at Apple as an Apple Fellow, and the App Store moves under services chief Eddy Cue. The September 9 event, "Surprise and shine", is expected to bring the iPhone 18 Pro, and, if the reporting holds, Apple's first folding iPhone. The everyday model is not expected until spring.

## The reporting

Claim (one): Apple's CEO handover took effect Sept 1 (Ternus in, Cook to executive chairman), the same day Bloomberg reported Phil Schiller is handing off the App Store — and Ternus's first keynote lands Sept 9 ("Surprise and shine") with a foldable iPhone credibly rumored. Format: 49.1s loop-continuum, loopGrammar=cataphoric (ledger: 45 was held-state), gravity=ordinary, silent close. loopTail: "On September ninth, John Ternus takes the keynote stage, and Apple finds out who it hired." loopHead: "For the first time in fifteen years, someone other than Tim Cook is running Apple."

## References

- https://youtube.com/shorts/qjA2qXAB7kE

Reporting drawn from: Apple Newsroom, Bloomberg (Mark Gurman), Apple Developer news, AP and Reuters pool footage courtesy Apple

## Transcript

For the first time in 15 years, someone other than Tim Cook is running Apple. John Ternus, the company's hardware chief, took over as chief executive yesterday.
Cook stays as executive chairman, and day one still brought an exit. Bloomberg reports Phil Schiller, the last of the jobs era, is handing off the App Store. It moves under services Chief Eddie Q.
The test is already booked. His first keynote comes barely a week into the job. A new iPhone Pro is expected. And if the reporting holds, Apple's first folding iPhone. The everyday model waits for spring.
On September 9th, John Ternus takes the keynote stage, and Apple finds out who it hired.

## Topics

apple, john ternus, foldable iphone, apple event

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